In This Issue  Best Practices  Complimentary Webinar  Upcoming Events  nTag Secures $6 million Winter Newsletter

Complimentary Webinar Five Ways to Drive Success at Sales Meetings and Customer Events: A Data Driven Approach February 23, 2006 9:00 AM PST 12:00 EST Click here to register Meetings and conferences are a critical component of marketing and sales strategy, and require a large investment in time and money. How do you ensure that your meetings and events achieve results and pay off? In this complimentary webinar, you will learn: • How to determine and measure event success • Factors highly correlated with attendee satisfaction • Implications and recommendations for your next event • Best practices on gathering event data Visit nTag at an Upcoming Event 2006 Exhibitor Show Booth #575 Las Vegas, NV George Eberstadt, nTAG's EVP of Business Dev. & Operations, will also be speaking here at a session entitled Trends in Event Technology being held March 7, 2006 from 8:00- 9:30am Learn more 2006 NEMICE Conference & Exhibition April 13-14, 2006 Boston Convention & Exhibition Center Boston, MA Learn more Meetings Technology Expo May 2, 2006 Navy Pier Chicago, IL Learn more 2006 MPI World Education Congress July 9-11, 2006 Dallas Convention Center Dallas, TX Learn more Favorite Links Meeting Professionals International www.mpiweb.org Professional Convention Management Association www.pcma.org Corbin Ball Associates www.corbinball.com If you have a favorite link you'd like to share with our readers, please share by clicking here   Best Practices: Increase Attendee Survey Response Rates By Paula Crerar - VP of Marketing, nTAG In today’s ROI-driven environment, meeting planners rely on attendee surveys more than ever to monitor attendee satisfaction and other key measures of event success. Yet achieving high rates of responses remains a challenge. Through our data collection efforts, we’ve uncovered some creative ways to reach response rates as high as 90%. “Impossible!” you say? Read on to find out how you can adopt these best practices and achieve double or triple average response rate at your next meeting. Read On   Take The Poll   nTAG Secures $6 million in Additional Financing Sevin Rosen & Pilot House Increase Investment in Real-time Event Data Management Company BOSTON, MA [January 30, 2006] – nTAG Interactive, the premier provider of real-time Event Data Management (EDM) solutions, today announced that its two leading investors, Sevin Rosen Funds and Pilot House Ventures, have increased their investment. Rick Burnes, an angel investor in previous rounds, and the company’s founders also participated. Read On   At your last event, what was the approximate response rate for your surveys? □85 -100% - almost everyone answered the survey, response rate was excellent □50 – 85% - a good amount of people answered the survey, response rate was good □20 - 50% - some attendees answered the survey, response rate was fair □0 – 20% - barely any attendees answered the survey, response rate was poor □Not applicable; I did not use surveys View Results   nTAG in the News Follow the Leads In the past, if an exhibitor made a great connection for a potential sale during a session or a reception, often the best he could do was to take his new contact’s business card and make a few notes on the back, hoping he wouldn’t misplace that slip of paper. Today, though, a growing number of lead-retrieval companies are providing portable scanners or other gadgets allowing exhibitors to capture information — even when they are away from their booths. Read On nTAG in the News Borovoy Nominated for Fast 50 Award Rick Borovoy, EVP of Product Development and CTO of nTAG, has been nominated to win a Fast 50 award! The Fast 50 is Fast Company magazine's annual readers' challenge, a worldwide search for ordinary people doing extraordinary things. Each year, the challenge generates thousands of entries and tens of thousands of comments from around the world, and results in high-profile recognition of 50 leaders, innovators, and technology pioneers. The winners will be announced in March 2006. Best of luck, Rick! Read On Other Exciting News Instant Gratification SalesForce XP New Technology for Event Planners Campus Events Professional   MBA Networking Event Greg Fairchild knows social networking. He teaches future business leaders at the Darden School of Business at the University of Virginia how to use people-networks to help organizations perform better. When Professor Fairchild decided to put his teachings into action at a kick-off mixer for the new school year, he needed a tool that would both promote networking and measure it so he could use the data in his classroom. Professor Fairchild turned to nTAG. nTAG worked with Professor Fairchild to design social activities using the nTAG interactive badge system that encouraged the MBA students to break out of their usual groups and meet new people while also collecting detailed data on the students' interactions. Read On   The New ROI: Too Tough to Tackle? During Meeting Professionals International's ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference that she was planning, and about how to measure the return on investment for their attendees. While sitting on the phone with company brass, Smith came to the realization: “Here I am with a seat at the table. Now, what do I do with it?” Even those who have had a seat at the table for some time are finding it difficult to qualify and quantify meetings' success, but today's new atmosphere of accountability demands it. Smith and senior planning executives like her are being asked to measure the business impact of their meetings — from the sales generated to the skills learned to the productivity improvements made — in dollars and cents. MPI has thrown its support behind an ROI measurement methodology developed by Jack Phillips, PhD, founder of the ROI Institute, Birmingham, Ala., which shows some promise — but also raises questions because of its complexity. Monetizing Meetings Read On     nTAG Announces Partnership with iBAHN to Expand Availability of Real-Time Event Data Management Solutions -- Relationship extends nTAG sales and services capabilities, making the powerful advantages of the world’s first interactive badge system more accessible than ever -- BOSTON, MA [January 9, 2006] – nTAG Interactive, the premier provider of real-time event data management solutions today announced a co-marketing, resale, and service partnership with iBAHN, the world’s leading provider of secure broadband to go for business travelers, whereby iBAHN will sell and deliver the nTAG system to its customers. Read On

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